6th semester Marketing Management (3204)

                                        Marketing Management (3204)

1.what are the core marketing concepts(2010/80)

2.distinguish between social marketing concept & Holistic marketing concept(2010)

3.what are the components/elements of a modern marketing information system(2010/09)

4.what are customer value, satisfaction & loyalty & how can companies deliver them(2010).

5.how do business buyers make their decisions(2010)

6.how can market followers or niches compete effectively(2010)

7.define directing marketing(10/08)

8.what are the benefits of direct marketing(2010)

9.distinguish eight difference states of demand & explain the corresponding tasks facing marketing manager(2010)

10.explain the various steps in the marketing management process(2010)

11.how can companies more accurately & measure & forecast demand?/explain the important techniques of demand & sales forecasting(2010/09/07)

12.what do you mean by price(2010)

13.what are the factors that involve in setting pricing policy(2010)

14.explain several techniques of promotional pricing(2010)

15.what is a marketing channel system & value network(2010)

16.how should companies integrate channel and manage channel conflict (2010/07)

17.what are the key issues with E-commerce(2010)

18.what is meant by product life cycle? show the diagram of plc/discuss the different stages of product life cycle with relevant marketing strategies in each of the stages of plc(10/08/07)

19.discuss the different stages of product life cycle with relevant marketing strategies (10)

20.define positioning statement with example/what do you mean by market positioning(10/09)

21.discuss  the marketing strategies for service firms(10)

22.”services have four distinctive characteristics”-discuss (2010)

23.discuss the product mix & product line length(2010)

24.”marketing mix is are set of marketing tools that the firm uses to purse its marketing objectives in the target market “ explain the statements(09)

25.discuss the major steps that one involves in marketing research(09)

26.briefly explain the advantages & disadvantages of online marketing(09/07)

27.explain SWOT analysis for the positioning strategy/what does SWOT stands for(09/08)

28.distinguish between partial product failure and a relative product failure(2009)

29.”advertisement creates materialistic values”-comment(09)

30.how a producer can respond to price changes in the market (09)

31.what do you mean by marketing management (09)

32.discuss the scope and importance of marketing management in Bangladesh(09)

33.what are the objectives of price setting (09)

34.explain the various price setting method with example(09)

35.explain the new product development process/steps/stages(10/08)

36.what are the stages that are involved in the adoption proceeds(09)

37.explain the competitive strategies for market leaders/describe the strategies adapted by the market leader(09/08)

38.what attack strategies are available for market challengers to attract there competitors?/state five specific attacking strategies used by a market challengers(09/07)

39.what are the tusks of niches(2009)

40.describe the major strategies for pricing of a new product(08/07)

41.”is service marketing different from physical product marketing-give the reason with example (08)

42.why does a company use brand/why it (brand) is important in marketing(08/07)

43.what is meant by strategic planning gap(08)

44.mention the challenges of online marketing in BD/ what are the promises and challenges of online marketing(08/07)

45.marketing management is called demand management discuss the statement (08)

46.discuss the levels of market segmentation(08)

47.what do you mean by channel conflict(08/07)

48.differentinte between vertical conflict and horizontal conflict(08)

49.contrast between the selling concept and the marketing concept(08)

50.how does the companies use several pricing techniques to stimulate early purchase(08)

51.how a company can differentiate its market offerings discuss(08)

52.market challenger (08)

53.product diversification and product simplification(08)

54.E-commrece(2008)

55.negative demand vs. full demand(08)

56.descrive the various levels of a product with specific example for each(07)

57.what factors will you consider when you will select brand name? describe four brand strategies(2007)

58.what are the different market expansion strategies available for a firm to use(07)

59.dwscrive different types of promotional pricing(07)

60.what is brand(2007)

61.define service marketing. Describe characteristics of service marketing(07)

62.how can a market leader defined its market share (07)

63.how can a company respond to price cut by its competitors (07)

64.how a company adjusts its prices on the basis of different types of customers and situations describe (07)

65.who is market challengers(07)

66.what are the  general attacking strategies that a market challenger uses against his opponent firms(07)

67.discuss the major channels for direct marketing with relevant examples(2007)