Business Communication BBA First year Second semester examination, 2009

BBA First year Second semester examination, 2009

                                                  Business Communication

Subject code: 1201

Examination code: 602

Time – 3 hours

Full marks- 70

[N.B. - the figures in the right margin indicate full marks. Answer any five questions from Part A and Four questions from part B]

Part – A - Short Question

Marks- 5x5=25

1.      (a)What is communication process? Show and explain the elements of communication process.

(b) Explain the 7e’s of communication.

2.      (a) Highlight the distinctions between upward and downward communication.

(b) What factors cause the distinction of message in the upward communication channel?

3.      (a) Explain the ways of preparing menu.

(b) Assume that you are the manager of a company. Write a memo inviting all the employees of your company to attend in the annual dinner.

4.      (a) Mention the major differences between oral and written communication.

(b) Under what circumstances written communication is more effective?

5.      (a) What is meant by meeting?

(b) State the pre-requests of a valid meeting.

6.      What are the main elements usually constitute the structure of a business letter?

7.      Briefly discuss the important qualities of a good formal report.

Part B- Broad Questions

(Answer any three questions)

Marks- 15x3=45

8.      (a) What is meant by non-verbal communications?

(b) Briefly explain the various media of non-verbal communication

(c) Differentiate between verbal and non-verbal communication.

9.      (a) What is meant by grapevine? Mention the characteristics of grapevine.

(b) Explain the types of grapevine chain that are usually found in organizations.

(c) “One should feed, water and cultivate the grapevine rather than try to curb its growth”. Discuss the statement in light of the positive aspects of grapevine.

10. (a) What do you mean by Agenda and minutes?

(b) What guidelines should be followed for preparation of Agenda and minutes?

(c) Draft a specimen of Agenda for annual general meeting.

11. (a) Write the methods of internal communication?

(b) What are the characteristics of good internal communication?

(c) What are the objectives of external communication?

12. (a) What is resume?

(b) Discuss the characteristics of good internal communication?

(c) There is a job advertisement in “The Daily Observer” For the post of senior officer in Commerce World Ltd. Draft application to the General Manager to apply for the mentioned post.