BBA
First year Second semester examination, 2010
Business Communication
Subject
code: 1201
Examination
code: 602
Time
– 3 hours
Full
marks- 70
[N.B.
- the
figures in the right margin indicate full marks. Answer any five questions from Part A and Four questions from part B]
Part
– A - Short Question
Marks-
5x5=25
1. (a)
What is meant by “communication”? Why it is so important in business?
(b) State the difference between “Formal”
and “Informal” communication. Give example of each form of communication.
2. (a)What
is meant by “memo to file”?
(b) Why should we not rely on a
subject line for content in the memo?
3. (a)
What is an anecdote?
(b) What are some of the things a
public speaker should attempt to know about the audience?
4. (a)
What is mass communication?
(b) Mention the characteristics of
mass communication.
5. What
is Agenda? How to write an effective meeting agenda?
6. “Non-verbal
communication is more effective than verbal communication.”- Do you agree? Why
or why not?
7. (a)
What is bio-data?
(b) What are the points to be kept
in mind in preparing a resume or bio-data?
Part B- Broad Questions
(Answer
any three questions)
Marks-
15x3=45
8. (a)
“Business communication is essential for success of a business.”- Do you agree?
Explain the importance of communication in business.
(b) What are the essential characteristics
of business communication?
(c) Discuss the main barriers of business
communication.
9. (a)
What is business letter? Write the advantages and disadvantages of business letter.
(b) What are the pre-conditions of
a good business letter?
(c) Differentiate between formal
and informal letter.
10. (a)
Define minutes. Discuss the procedures of drafting minutes.
(b) State the formal procedure for
conducting a sales meeting.
(c) What is group? Differentiate between
report and oral presentation.
11. (a)
What is business report? Write the characteristics of a business report.
(b) Shortly explain the structure
of a formal business report.
(c) Discuss the differences between
report and oral presentation.
12. (a) What is an interview?
(b) What guidelines should be used
by an interviewer before an interview?
(c) What guidelines should be used
by an interviewee before an interview?
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