BBA
second year Sixth semester examination, 2009
MARKETING
MANAGEMENT
Subject
code: 3204
Examination
code: 606
Time
– 3 hours
Full
marks- 70
[N.B.
- the
figures in the right margin indicate full marks. Answer any five questions from
Part A and three questions from part B]
Part
– A - Short Question
Marks-
5*5=25
1. “Marketing
mix is a set of marketing tools that the firm uses to pursue its marketing
objectives in the target market” Explain the statement.
2. Discuss
the major steps that one involves in marketing research.
3. Briefly
explain the advantages and disadvantages of on-line marketing.
4. Explain
SWOT analysis for the positioning strategy.
5. Distinguish
between partial product failure and a relative product failure.
6. Advertisement
creates materialistic values”-comment.
7. How
a producer can respond to price changes in the market?
Part B- Broad Question
(Answer any three questions)
Marks-15*3=45
8.
(a) What do you mean by marketing
management?
(b)
Discuss the scope and importance of marketing management in Bangladesh.
9. (a) What are the
objectives of price setting?
(b) Explain the various
price setting methods with example.
10. (a) What are the
reasons for new product failure?
(b) Explain the new-product
development process.
(c) What are the stages
that are involved in the adoption process?
11. (a) explain the
competitive strategies for market leaders.
(b) What attack
strategies are available for market-challengers to attack their competitors?
(c) What is the task of
nichers?
12. (a) What are the
basic elements of marketing information system?
(b) Explain the
important techniques of demand and sales forecasting.
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