BBA
second year Sixth semester examination, 2008
MARKETING
MANAGEMENT
Subject
code: 3204
Examination
code: 606
Time
– 3 hours
Full
marks- 70
[N.B.
- the
figures in the right margin indicate full marks. Answer any five questions from
Part A and three questions from part B]
Part
– A - Short Question
Marks-
5*5=25
1.
Describe the major strategies for
pricing of a new product.
2.
Draw the diagram of product life-cycle
and describe each stage with example.
3.
State the core marketing concept.
4.
“Is service marketing different from
physical marketing”- Give the reason with example.
5.
Why does company use brand?
6.
What is meant by strategic planning gap?
7.
Mention the challenge of on-line
marketing in Bangladesh.
Part B- Broad Question
(Answer any three questions)
Marks-15*3=45
8.
(a) Mention the strategies for new
product development.
(b)
Discuss the factors to be considered when you implement the ‘product
diversification’ and ‘product simplification, strategies.
9. (a) Marketing
management is called demand management. Discuss the statement.
(b) Discuss the levels of market
segmentation.
(c) What do you mean by channel conflict?
Differentiate between vertical conflict and horizontal conflict.
10. (a) Contrast
between the selling concept and the marketing concept.
(b) How does the
company use several pricing techniques to stimulate early purchase?
(c) Describe the
strategies adopted by the market leader.
(d) What do you mean by
market positioning?
11. (a) How a company
can differentiate its market offerings? – Discuss
(b) What does SWOT stands for?
(c) Grameen Phone is a
leading mobile service operator in Bangladesh. Its operate with the
satisfaction of network coverage, push pull service; customer care, etc.
perform SWOT analysis for Grameen Phone as a company of Telecommunication
Industry.
12. Write short notes
any three: -
(a) Direct marketing
(b) Marketing
Challenger
(c) Product
diversification and product simplification
(d) E-commerce
(e)Negative demand Vs
full demand
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